Marketing Analytics Manager
Intrepid Ventures - Remote
a month ago
We're blockchain venture studio that designs and builds new businesses. We partner with Entrepreneurs, Challenger Enterprises and Governments, to help them build blockchain organizations for scale, market leadership, and sustainability. We're a contrarian and progressive culture of independent thinkers and systematic executors that are driven to build cool things that matter. We look for people who aspire to make an impact with their life and career.
Come build the future with us.
We’re hiring an Marketing Analytics and Insights specialist to lead the marketing team in using data to inform the creation, execution, and measure performance of growth strategies across campaigns and channels from Google Search to various social media platforms.
The role will focus on setting up and analyzing the performance of our key channels including but not limited to, Google AdWords, SEO, paid and organic social, and email.
This will include everything from analyzing results (weekly, monthly, by campaign), performing deep-dive analysis on each of the channels, providing insights into the overall campaign contribution and delivery to the marketing objectives/goals, designing pilot tests, measuring the performance, assisting in campaign optimizations, as well as identifying key business opportunities.
The person in this role will be responsible for setting up reporting and dashboards from scratch, and will be responsible for an audit of historic performance by channel to develop a benchmark for future success.
Previous experience with startups and/or agencies are a plus, especially in the capacity of setting up new analytics and tracking systems for new campaigns.
The person in this role will help define not only how Intrepid Ventures gathers and interprets data about the performance of its own channels and marketing campaigns, but will also help the businesses we are developing.
Weekly analysis of performance marketing channel spend and performance across all key metrics.
Building data templates to enable ongoing reporting of analysis and tracking of performance.
Collaborate with the Marketing team to design, implement and monitor optimization tests within each channel.
Establish KPI goals and benchmarks for each individual channel.
Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to our KPIs.
Communicate effectively both verbally and in writing with different stakeholders across all levels of Intrepid Ventures.
Work closely with Leadership, Community, and business development teams to identify critical business questions and potential areas of opportunity and translate these questions into technical requirements.
Transform collected data into analyses and presentable insights and recommendations for action by creating dashboards, reports, and analyses that explain the customer digital experience/journey – data based storytelling.
Identify, manage and maintain, troubleshoot tracking and conversion defects.
2+ years analytics experience in Paid Search and other digital marketing channels (AdWords, paid social, app marketing, etc.)
Knowledge of Google Analytics, Google Tag Manager, Excel/Google Sheets are required.
Experience in web analytics requirements gathering, solution design and implementation.
Experience setting up and managing Google Analytics from scratch. Other analytics experience could include MixPanel and KissMetrics.
Experience tracking the performance of a mobile application launch in the Apple and Android App Store.
Experience tracking performance of our SEO, AdWords, paid and organic social, and email channels.
Experience with visitor intelligence / behavior, tracking/tagging, and cohort analysis.
Experience with various attribution models (last click, time decay, position based)
Working knowledge of SQL and relational databases a plus.
Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel, ex. pivot tables, vlookup.
Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights.
Willing to put in time and research to understand blockchain topics.
Happy to take the lead or collaborate closely with a team.
Excitement about how blockchain is going to change the world.
Strong communication and interpersonal skills.