Growth Marketing Manager

Storj - Salt Lake City

2 months ago

At Storj Labs, our mission is to provide the simplest experience to manage object storage infrastructure online. We are looking for a growth marketing manager to kickstart our growth engine and help the company scale to a wider audience.

As the Marketing team’s first hire, you will lead the charge on bringing new developers into the family, initially focusing on the demand side of the marketplace and later extending it to the supply side. You will apply your expertise in proven B2D channels like referral programs, content marketing and email automation, while also testing new channels to ruthlessly isolate the winners. Your work will touch all parts of the funnel, starting with acquisition and ending with loyalty.

Who you are

  • A thoughtful marketing generalist who lives by the mantra of testing and iteration
  • A quantitative thinker who makes decision based on hard data – even if it’s imperfect – and ruthlessly picks winners
  • A technically-oriented thinker who enjoys digging under the hood and working with a variety of marketing technology tools (data layer, email, landing pages, ads, etc)
  • A curious mind who has experience across the marketing funnel and has explored several marketing channels
  • A no-BS marketer who speaks the language of developers and avoids fluff at all cost
  • A scrappy self-starter who isn’t fazed by limited budgets and dev resources

What the job entails

  • Build out a world-class referral program for both the demand and supply side of the marketplace
  • Optimize content production and distribution across existing channels (email, community chat, Reddit, etc), with a primary focus on driving new users
  • Deploy and manage email newsletter and automated email programs for each step of the customer lifecycle
  • Deploy a steady stream of surveys to gather user feedback, gauge satisfaction and provide direction for product development
  • Optimize multiple steps of the marketing funnel, from acquisition and retention to loyalty and referral, while balancing the needs of demand and supply
  • Test new channels – such as ads and influencer marketing – to gather cost-of-acquisition data and inform the growth roadmap
  • Create and monitor analytics dashboards, prepare reports and share insights with the team

Your minimum qualifications

  • 2-4+ years of digital marketing experience (eg acquisition, retention, product, content), and at least - 1 year working with marketing automation platforms
  • A strong track record of owning initiatives from start to finish, and deriving learnings from failures
  • Proven experience with implementing marketing automation programs (eg Keynote or Google docs outline) and channel optimization (eg Excel dashboard)
  • Excellent written and verbal English communication skills
  • B2D (business to developer) and two-sided marketplace experience a huge plus
  • Working knowledge of Amazon S3, Microsoft Azure and Google Cloud Object Storage offerings a huge plus

Apply now