Growth Marketing Manager
Coinbase - London
3 months ago
Our mission at Coinbase is to create an open financial system for the world. As the EU Growth Marketing Manager at Coinbase you will play a critical role in helping us grow in Europe and identifying the best channels and tools for acquiring and retaining users. You will be a highly analytical and creative marketer who enjoys rapidly testing, learning and scaling new tactics. You’re an energetic and organized self-starter; you understand the product/industry well and embody our values.
- Develop an in-depth understanding of the cryptocurrency landscape and our user demographics.
- Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
- Drive user engagement and retention by creating, testing, and optimising different channels, gathering feedback to give to our product and engineering team
- Drive content on-site and manage the EU social media channels
- Build strong customer insights by combining qualitative and qualitative methods
- Build internal relationships that enable you to successfully execute campaigns
- Lead budget management
- Manage external agency and vendor relationships
- A passion for technology, cryptocurrencies and supporting the growth of this industry
- Experience in a B2C environment, ideally within financial services, with a track record of top performance
- Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, CRO and CRM
- Be extremely comfortable with numbers and what they tell us about our customers, the performance of the website, a growth experiment or a specific marketing campaign.
- Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data e.g. MySQL, Excel, Looker
- A proactive and highly independent self-starter and who works well in a high-growth environment where things change quickly
- Strong interest and/or experience in the digital currency community
- Superior verbal and written communication skills
What to send:
- Resume and Cover Letter
- A brief answer to the following question: What is the first thing you’d change on coinbase.com and how would you advocate for the change?